Entries Open

ABOUT YOUNG LIONS

Young Lions is dedicated to help young talent showcase their creativity at a global platform. National teams of young creative, media and marketing professionals from around the world will get a chance to compete against each other and win the Young Lions title.

What should be the ideal brand positioning and marketing strategy under this scenario?
Winning the Young Lions Competition is a hugely rewarding experience and can change your career forever. Shortlisted teams will be competing against the most talented and creative young professionals from across the world, Winners will be awarded at Cannes Lions Festival of creativity.

It's More than just a competition it's an Opportunity to compete with the best from around the world.

  • Showcase your talent and get recognised by the industry’s best.
  • The Young Lions India competition is open to Print/Media/Marketing Category.

A call for entry process is followed to invite eligible participants to apply for the competition.

young lions india

ENTRY PROCESS

times of india young lions

Shortlisted teams from each category will be asked to present their work to our jury members.

All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury’s voting will be based on predefined evaluation parameters.

The winning team will represent India at the Cannes Lions Festival of creativity.

The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

BRIEF

YOUNG LIONS Print

times group young lions print competition

While the constitution guarantees the right to vote for every Indian citizen above 18, a considerable number—approximately 7 lakh voters from the age group of 18-19 years —remain disengaged from the electoral process. Recognising this challenge, the government organisation has taken proactive measures, including the launch of a multi-faceted campaign, organising rallies, and introducing remote Electronic Voting Machines to facilitate voting for migrant citizens. Given the prevalent apathy, particularly among the younger audience, the focus is on boosting registrations within the youth demographic in India. The aim is to address this issue and narrow the gap in democratic representation by encouraging greater participation in the electoral process.

Source: Link Here

Objective

Energise the younger audience in India by instilling awareness of their voting rights, prompting them to break free from apathy and actively participate in the upcoming election. The primary objective is to significantly increase youth voter turnout, fostering a sense of responsibility and engagement in the democratic process.

TG

18-25 years old

Expected Response

The desired outcome is the attainment of the maximum number of young voters contributing to the election this year. Develop a compelling print campaign that effectively communicates the importance of their participation, aiming to bridge the existing gap in democratic representation and amplify the youth voice in shaping the nation's political future.

ELIGIBILITY

  • 2 individuals who are full time full-time employees of the same organization
    • 2 individuals who are working as full-time employees in the same organization
    • 2 individuals who are freelancers currently working in the creative communications industry.
    • 2 individuals – 1 individual can be a freelancer and 1 individual can be a full- time employee in an organization
  • Participant must be 30 years or under, born on or after 21 st  June, 1993.
  • Participant should hold a valid Indian passport until December 31, 2024 or beyond. It is mandatory for both team members to attach their valid passport while applying for the competition.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Birth certificate
    • b) Aadhaar card (With DD/MM/YY)
    • c) Voting card
    • d) Driving license
  • Please keep the documents as mentioned in the email ready for verification purposes.
  • It is mandatory for both the team members to be present during the final round for the presentation. Absence of any of the team member will lead to disqualification of the entire team from the competition.
*You are allowed to make assumptions while developing the strategy. The creative strategy should be supported with a print campaign. Innovations can give bonus points.

BRIEF

YOUNG LIONS MEDIA

times group young lions media competition

Given the recent developments regarding travel to the international island destination from India, there is an excellent opportunity to redirect the focus towards promoting domestic destinations. India is a country rich in diverse landscapes, cultures, and experiences, making it an ideal alternative for those seeking a fulfilling and unique holiday experience.

Objective

As a domestically grown travel brand, our primary objective is to inspire and encourage travelers to explore the beauty and diversity of India. We aim to position India as THE travel destination with attractive, safe, and culturally enriching alternatives.

Task

Develop a media plan that seeks to achieve these objectives of changing mindsets and choosing India as the travel destination.

TG

Young professionals seeking unique and offbeat travel experiences. Luxury Traveler - people who love to travel and have a taste for luxury, looking for high-end experiences within India.

Desired Response

Increased bookings and inquiries for India travel packages.

Budget

20 cr.

ELIGIBILITY

  • 2 individuals who are full time full-time employees of the same organization.
    • 2 individuals who are working as full-time employees in the same organization.
    • 2 individuals who are freelancers currently working in the creative communications industry.
    • 2 individuals – 1 individual can be a freelancer and 1 individual can be a full-time employee in an organization.
  • Participant must be 30 years or under, born on or after 21 st  June, 1993.
  • Participant should hold a valid Indian passport until December 31, 2024 or beyond. It is mandatory for both team members to attach their valid passport while applying for the competition.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Birth certificate
    • b) Aadhaar card (With DD/MM/YY)
    • c) Voting card
    • d) Driving license
  • Please keep the documents as mentioned in the email ready for verification purposes.
  • It is mandatory for both the team members to be present during the final round for the presentation. Absence of any of the team member will lead to disqualification of the entire team from the competition.
*You are allowed to make assumptions while developing the strategy. The media strategy should be supported with communication ideas, media choice and rationale.

BRIEF

MARKETING

times group young lions media competition

The fashion industry is a major contributor to environmental degradation, with fast fashion trends leading to massive waste and pollution. According to the Ellen MacArthur Foundation, the fashion industry produces about 92 million tons of textile waste annually. There's a pressing need to promote sustainable practices in the fashion sector to mitigate its environmental impact.

Source: Link Here

Objective

The primary objective of this campaign by an established fast fashion brand facing backlash for its wasteful practices is to catalyze a Sustainable Fashion Revolution by raising awareness about the environmental consequences of fast fashion and encouraging consumers to adopt more sustainable fashion choices. The campaign should aim to inspire a shift towards eco-friendly practices, promoting conscious consumerism and responsible production within the fashion industry.

Desired Response

Create a campaign to raise awareness about the environmental impact of fast fashion, emphasizing the need for sustainable alternatives and create behavioural change to encourage consumers to make conscious fashion choices by opting for sustainable and ethically produced clothing items.

TG

24-45 years old

Budget

Create a marketing campaign with a budget of 30 cr. to create awareness about consumer conscious fashion

ELIGIBILITY

  • Teams will be made up of 2 employees from a client organization. An agency cannot apply in this category.
  • The two members of the team should be working in the same organisation.
  • Participant must be 30 years or under, born on or after 21 st  June, 1993.
  • Participant should hold a valid Indian passport until December 31, 2024 or beyond. It is mandatory for both team members to attach their valid passport while applying for the competition.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Birth certificate
    • b) Aadhaar card (With DD/MM/YY)
    • c) Voting card
    • d) Driving license
  • Please keep the documents as mentioned in the email ready for verification purposes.
  • It is mandatory for both the team members to be present during the final round for the presentation. Absence of any of the team members will lead to disqualification of the entire team from the competition.
*You are allowed to make assumptions while developing the strategy. The marketing strategy should be supported with communication ideas, media choice and rationale.