Young Lions is dedicated to help young talent showcase their creativity at a global platform. National teams of young creative, media and marketing professionals from around the world will get a chance to compete against each other and win the Young Lions title.
What should be the ideal brand positioning and marketing strategy under this scenario?
Winning the Young Lions Competition is a hugely rewarding experience and can change your career forever. Shortlisted teams will be competing against the most talented and creative young professionals from across the world, Winners will be awarded at Cannes lions Festival of creativity.
It's More than just a competition it's an Opportunity to compete with the best from around the world.
A call for entry process is followed to invite eligible participants to apply for the competition.
Shortlisted teams from each category will be asked to present their work to our jury members virtually.
All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury’s voting will be based on predefined evaluation parameters.
The winning team will represent India at the Cannes lions Festival of creativity.
The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
Tolstoy is an e-commerce marketplace with a range of premium and luxury apparel brands. They launched in 2018 and have been growing at a CAGR of 12%. What sets them apart is the range they showcase for most of the brands they feature. They get most of the new ranges before the other e-commerce platforms. In fact, this is a key brand promise. They also delight the customer with large, well photographed images of products (versus the staid ones you see on other websites) and well written descriptions. Over the last year, they also set up physical stores in key metros to drive growth.
Shinex is a Dish washer brand from Germany, launched with a customised version for the Indian Market. Their machines are recognised globally, but not as much in India. Unlike global markets, India has not taken to dishwashers as people are used to their house help washing dishes and also concerns around usage of water, electricity etc. The marketing objective over the next two years is to change the mindset of urban Indian consumers about considering Dishwashers as an integral part of their kitchen.
Voyager, a D2C luggage brand did well in its initial phase with good designs and aggressive pricing. After the initial phase of growth aided by early adopters, the brand began to stagnate and had to engage in offers to drive sales. This had a detrimental effect on the brand and consumers started to wait for discounts to buy. Added to this, established brands introduced new designs, high quality sturdy material and promoted it heavily through Print and TV. This gave them brand stature, credibility and brought back new & erstwhile customers who had drifted.
Rs. 20 cr. for 1 year