Entries Closed

ABOUT YOUNG LIONS

Young Lions is dedicated to help young talent showcase their creativity at a global platform. National teams of young creative, media and marketing professionals from around the world will get a chance to compete against each other and win the Young Lions title.

What should be the ideal brand positioning and marketing strategy under this scenario?
Winning the Young Lions Competition is a hugely rewarding experience and can change your career forever. Shortlisted teams will be competing against the most talented and creative young professionals from across the world, Winners will be awarded at Cannes Lions to be held remotely online.

It's More than just a competition it's an Opportunity to compete with the best from around the world.

  • Showcase your talent and get recognised by the industry’s best.
  • The Young Lions India competition is open to Print/Media/Marketing Category.

A call for entry process is followed to invite eligible participants to apply for the competition.

young lions india

ENTRY PROCESS

times of india young lions

Shortlisted teams from each category will be asked to present their work to our jury members virtually.

All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury’s voting will be based on predefined evaluation parameters.

The winning team will represent India at the Cannes Lions Festival to be held remotely online.

The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

BRIEF

YOUNG LIONS Print

times group young lions print competition

Background:

Science, Technology, Engineering, and Mathematics – STEM is a term used to address an education policy or curriculum choices in schools. Research shows that 80% percent of jobs in the next decade will require STEM skills. Hence, it's important to have a strong backing of STEM to pursue a career.

Challenge

Most young, educated girls in India have high aspirations to get into STEM careers like medicine, engineering etc. However, converting their aspirations into actual career pathways poses a challenge due to societal stereotypes and family pressure.

The objective

To challenge societal stereotypes and convince parents that educating their girl child in this field will not only empower them but get them ready for the future.

Target audience

Parents of girl children(Aged 40-60 Years).

Desired result

Come up with a Print campaign to encourage girls to enrol in STEM courses & change the mindset of society / parents to shed misconceptions and enable this.

ELIGIBILITY

  • Participant should be born on or after 24/06/1990.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Valid passport
    • b) Birth certificate
    • c) Aadhaar card (With DD/MM/YY)
    • d) Voting card
    • e) Driving license
  • The participating team should hold any of the below designations:
    • i) Art directors
    • ii) Producers
    • iii) Film makers
    • iv) Creatives
  • Both the team members should be currently working in the same organization
  • Students are not allowed to participate in the Competition.
Please read the Terms and Conditions for more details.

BRIEF

YOUNG LIONS MEDIA

times group young lions media competition

Background:

Cascade is a late entrant in the AC market. The German brand is known for its high-quality home appliances. Their AC too is of high quality and advanced technology. It’s the fastest cooling in the market. However, there are established brands with various claims ranging from fast cooling to pure air to long lasting.

The objective

Create awareness for Cascade AC and position the brand as the fastest cooling AC in the market.

Target audience

25 – 55 year-olds.

Desired result

Ensure that Cascade enters the consumer’s consideration set and is top of mind.

Budget

20 Cr.

Considerations

  • Teams must create a media plan supported with ideas to achieve the objectives.
  • Consider use of multiple mediums like print, digital, TV etc. & give a rationale for use of each medium and allocation.

ELIGIBILITY

  • Participant should be born on or after 24/06/1990.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Valid passport
    • b) Birth certificate
    • c) Aadhaar card (With DD/MM/YY)
    • d) Voting card
    • e) Driving license
  • The participating team should hold any of the below designations:
    • i) Media planners
    • ii) Media strategists
    • iii) Media buyers
    • iv) Media managers
  • Both the team members should be currently working in the same organization.
  • Students are not allowed to participate in the Competition.
Please read the Terms and Conditions for more details.

BRIEF

MARKETING: CARE FOR THE EARTH

times group young lions media competition

Background:

Climate change is the hottest subject spoken about in various circles, but little is done when it comes to action. Earth Angels decided to do something about it. Set up by four girls passionate about saving the planet, they collaborate with prominent scientists from around the world to launch a range of environment friendly personal care products – soap, shampoo, face wash and shower gels.

Challenge

Staying true to their ethos and brand promise, Earth Angels doesn’t compromise or take any shortcuts as far as ingredients or process goes. This makes the products between 20-30% higher priced versus premium brands available in the market. The challenge therefore is to get consumers to choose this range for the sake of the environment and of course it’s better for the skin as it doesn’t have harmful chemicals and is 100% organic.

The objective

Generate trials for the products as the Earth Angels team is confident that the product will sell itself once people try it. However, they cannot afford to do free trails given the high cost of production. So, how do you get someone to try an unknown brand that is way more expensive?

Target audience

18 – 45 year-olds who use premium soaps and personal care.

Desired result

10% of the target audience should buy one of Earth Angel’s products in the first 3 months post launch.

Budget

20 Cr.

Considerations

  • The marketing plan should be supported with ideas to achieve the objectives.
  • Consider use of multiple mediums like print, digital, TV etc. & give a rationale for use of each medium and allocation.

ELIGIBILITY

  • Participant should be born on or after 24/06/1990.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • a) Valid passport
    • b) Birth certificate
    • c) Aadhaar card (With DD/MM/YY)
    • d) Voting card
    • e) Driving license
  • The participating team should hold any of the below designations:
    • i) Marketing managers
    • ii) Brand managers
    • iii) Category/product managers
    • iv) Client services managers
    • iv) Channel marketing managers
  • Both the team members should be currently working in the same organization.
  • Students are not allowed to participate in the Competition.
Please read the Terms and Conditions for more details.