Young Lions is dedicated to help young talent showcase their creativity at a global platform. National teams of young creative, media and marketing professionals from around the world will get a chance to compete against each other and win the Young Lions title.
What should be the ideal brand positioning and marketing strategy under this scenario?
Winning the Young Lions Competition is a hugely rewarding experience and can change your career forever. Shortlisted teams will be competing against the most talented and creative young professionals from across the world, Winners will be awarded at Cannes Lions Festival of creativity.
It's More than just a competition it's an Opportunity to compete with the best from around the world.
A call for entry process is followed to invite eligible participants to apply for the competition.
Shortlisted teams from each category will be asked to present their work to our jury members.
All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury’s voting will be based on predefined evaluation parameters.
The winning team will represent India at the Cannes Lions Festival of creativity.
The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
While the constitution guarantees the right to vote for every Indian citizen above 18, a considerable number—approximately 7 lakh voters from the age group of 18-19 years —remain disengaged from the electoral process. Recognising this challenge, the government organisation has taken proactive measures, including the launch of a multi-faceted campaign, organising rallies, and introducing remote Electronic Voting Machines to facilitate voting for migrant citizens. Given the prevalent apathy, particularly among the younger audience, the focus is on boosting registrations within the youth demographic in India. The aim is to address this issue and narrow the gap in democratic representation by encouraging greater participation in the electoral process.
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Energise the younger audience in India by instilling awareness of their voting rights, prompting them to break free from apathy and actively participate in the upcoming election. The primary objective is to significantly increase youth voter turnout, fostering a sense of responsibility and engagement in the democratic process.
18-25 years old
The desired outcome is the attainment of the maximum number of young voters contributing to the election this year. Develop a compelling print campaign that effectively communicates the importance of their participation, aiming to bridge the existing gap in democratic representation and amplify the youth voice in shaping the nation's political future.
Given the recent developments regarding travel to the international island destination from India, there is an excellent opportunity to redirect the focus towards promoting domestic destinations. India is a country rich in diverse landscapes, cultures, and experiences, making it an ideal alternative for those seeking a fulfilling and unique holiday experience.
As a domestically grown travel brand, our primary objective is to inspire and encourage travelers to explore the beauty and diversity of India. We aim to position India as THE travel destination with attractive, safe, and culturally enriching alternatives.
Develop a media plan that seeks to achieve these objectives of changing mindsets and choosing India as the travel destination.
Young professionals seeking unique and offbeat travel experiences. Luxury Traveler - people who love to travel and have a taste for luxury, looking for high-end experiences within India.
Increased bookings and inquiries for India travel packages.
20 cr.
The fashion industry is a major contributor to environmental degradation, with fast fashion trends leading to massive waste and pollution. According to the Ellen MacArthur Foundation, the fashion industry produces about 92 million tons of textile waste annually. There's a pressing need to promote sustainable practices in the fashion sector to mitigate its environmental impact.
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The primary objective of this campaign by an established fast fashion brand facing backlash for its wasteful practices is to catalyze a Sustainable Fashion Revolution by raising awareness about the environmental consequences of fast fashion and encouraging consumers to adopt more sustainable fashion choices. The campaign should aim to inspire a shift towards eco-friendly practices, promoting conscious consumerism and responsible production within the fashion industry.
Create a campaign to raise awareness about the environmental impact of fast fashion, emphasizing the need for sustainable alternatives and create behavioural change to encourage consumers to make conscious fashion choices by opting for sustainable and ethically produced clothing items.
24-45 years old
Create a marketing campaign with a budget of 30 cr. to create awareness about consumer conscious fashion