Entries Closed
ABOUT YOUNG LIONS
Young Lions is dedicated to helping young talent showcase their creativity on a global platform. National teams of young professionals from the creative and digital industries will have the opportunity to compete against each other and win the prestigious Young Lions title.
Winning the Young Lions Competition is a hugely rewarding experience and can change your career forever. Shortlisted teams will be competing against the most talented young professionals. Winners will be awarded at Cannes Lions Festival of creativity.
It’s more than just a competition it’s an opportunity to compete with the best from around the world.
- The Young Lions competition is open to Print and Digital Category.
- Showcase your talent and get recognised by the industry’s best.
A call for entry process is followed to invite eligible participants to apply for the competition.

ENTRY PROCESS

Shortlisted teams from each category will be asked to present their work to our jury members.
All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. The jury’s voting will be based on predefined evaluation parameters.
The winning team will represent India at the Cannes Lions Festival of creativity.
The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
BRIEF
YOUNG LIONS PRINT

Social media has become the dominant force in shaping beauty and fashion standards, influencing millions of young people worldwide. Social media Platforms have amplified the pressure to conform to curated, filtered, and often unrealistic portrayals of beauty. However, a counterculture is gaining momentum—one that celebrates authenticity, imperfection, and individuality. The shift towards unfiltered self-expression is reflected in global trends, where younger generations increasingly reject airbrushed perfection in favour of raw, real beauty.
According to Nielsen’s Global Trust in Advertising Report (2020), 66% of global consumers prefer brands that embrace authenticity. In India, Gen Z and young millennials are at the forefront of this movement, pushing back against unrealistic standards and seeking fashion that represents who they truly are. Brands that champion individuality stand to gain significant traction in this evolving landscape.
Current Challenges
OBJECTIVE
Create a print campaign that redefines fashion as a tool for authentic self-expression. This campaign should encourage young people to embrace their individuality and celebrate unfiltered, unapologetic style choices.
Target Audience
DELIVERABLES
DESIRED RESPONSE
WEIGHTAGE
The Print Jury will award points according to the following criteria:
ELIGIBILITY
PAYMENT TERMS
BRIEF
YOUNG LIONS DIGITAL

India’s fashion industry is thriving, but fast fashion is wreaking havoc on the environment, contributing to textile waste, pollution, and unethical labour practices. Meanwhile, thrifting and secondhand fashion are gaining traction among urban youth, aligning with the global shift towards sustainability. However, there are still perceptions of secondhand clothing as low quality, unhygienic, or inconvenient, preventing mass adoption.
The pre-loved fashion market in India is projected to grow by 24% annually (Thredup, 2022), driven largely by digital platforms like Relove, Kiabza, and Coutloot. Influencers and young professionals are starting to embrace thrift culture, but a significant push is needed to make it aspirational and mainstream. The opportunity lies in shifting perceptions—positioning secondhand shopping as a stylish, budget-friendly, and eco-conscious alternative, ensuring it appeals to the young, fashion-forward audience.
CHALLENGES
OBJECTIVES
TARGET AUDIENCE
BUDGET
10 Cr.
DELIVERABLES
EXAMPLES OF DELIVERABLES

DESIRED RESPONSE
WEIGHTAGE
The Digital Jury will award points according to the following criteria:
ELIGIBILITY
PAYMENT TERMS
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